We know the industry inside and out and we understand the many hats you have to wear as a wedding pro. We build your marketing strategy on real wedding-industry experience, not generic best practices. You’d like to get back to doing more of the things that got you into the wedding industry, and less of the things that make you feel worlds away from it. We’d love to help you do exactly that.
Ours is Marketing Them.
Your Expertise is Creating Beautiful Weddings.
A Wedding Marketing Agency Built by a Wedding Industry Veteran
The work we do helps you get back to doing the work you love most.
I’ve got a few credentials that make me perfectly suited for this niche I’ve built: My wedding industry experience is older than Instagram, I grew up right alongside social media (shoutout to all the other Millennials who had AIM in middle school, MySpace in high school, and Facebook in college), and while my classmates picked majors that existed, I studied Speech Communications and Rhetorical Studies. Then social media exploded, and suddenly that "useless" degree based on performance and communication turned out to be exactly the right foundation for a career that didn't exist yet.
My big break came when a group of wedding venues hired me as an admin assistant who could also handle their social media. I expected to like the work. And I definitely did. But what I didn't expect was to fall completely in love with the wedding industry. I learned it from the inside out. The vendor lists, showcases, cake orders, linen rentals, and every other unglamorous detail that goes into making someone's wedding day look effortless. That's the foundation that everything I do is built on: I'm not a generalist who learned weddings. I'm a wedding industry insider who happens to be very good at social media.
That all leads me to the present day, where I founded and run I Do Wedding Marketing, a wedding marketing agency built for the exact kind of wedding pros I've spent my career working alongside. Every strategy I create and every caption I draft is built on real understanding of how wedding businesses actually book couples. Most importantly?
Now I Market Them.
I’ve Worked Almost Every Job in the Wedding Industry.
Follow Sadie on TikTok
From designing eye-catching graphics and branded content to editing Nina's videos and producing the weekly podcast, she keeps the creative engine running behind the scenes (and the front ones, too).
She came to I Do Wedding Marketing with nearly a decade of wedding industry experience already under her belt, starting in social media for a wedding videography company, becoming a wedding planner and bridal stylist, and returning to social media with a whole new perspective. That journey through so many corners of the industry shapes everything she creates today. She joined the team part time in spring 2025, went full time that fall, and hasn't looked back.
She's also currently planning her own 2027 wedding, so she brings a truly unique perspective for our clients as both a content creator and a bride-to-be.
When she's not working her magic for our clients, you'll find her deep in a romantasy novel, on her Pilates mat, in the kitchen baking something delicious, walking her dog Kedzie, or catching up over coffee with friends.
meet sadie, our Admin Coordinator and Content Designer!
Meet Sadie Goodwin
Most marketing agencies measure success in followers, reach, and impressions. And while metrics like that are nice, they don't pay anyone's bills. That’s why we measure success in inquiries, bookings, and your calendar filling up with the right couples that refer you to friends and family after their big day ends. What gets us out of bed every morning is knowing the insightful strategy we built last quarter is the reason you got booked this one.
Here’s How We Show Up For Wedding Pros Like You
Most marketing agencies juggle clients from any and every industry. We don't. Every strategy we write, trend we vet, and algorithm change we track is filtered through one lens: what works for wedding businesses.
We Only Work With the Wedding Industry.
No one knows better than us that wedding industry work is seasonal. Engagement seasons spike, slow months are inevitable, and your needs change with the calendar. That's why our full-service work starts at a three-month commitment, and then moves to month-to-month. We're confident enough in the results to keep earning your business without the need to tie you into a long-term contract.
We Don't Believe in Long Contracts.
Before we ever post on your behalf, we study your voice. We learn the words you use, the words you'd absolutely never use, the rhythm of how you actually talk to couples, and the voice you’ve developed for your brand. Our first month with a new client is heavily edited on purpose. It's how we learn to sound exactly like you.
We Read Your Captions With the Keen Eye of a Bridesmaid Editing a Toast.
We don't gatekeep strategy or hide the why behind the what. If something we're trying isn't moving the needle, you'll hear it from us first. If something is working, we'll show you the data. No fluffy, vague reports that don't say anything substantial.
We'll Always Tell You What's Working, and What Isn't.
Reach without bookings is just noise. Every strategy we build is designed around one outcome: the kind of inquiries that turn into the weddings you actually want to work on. We'll happily trade a thousand passive followers for ten qualified couples.
We Measure Success in Inquiries and Bookings.
- Marylee Santoro
You get a preview of your content before it posts and the ability to provide feedback or redirection! Who could ask for anything more! We can't wait to see what she posts nexts! Catch her Podcast, too for a little extra love!”
“My life has been Charmed ever since we met Nina at a Wedding Professionals Summit! She has infused enthusiasm, whimsy, wisdom and captured our voice and brand in all of her posts! We love working with her!
- Kristin Cox Leen
She saw our vision and was able to quickly plan out our social media to take a huge amount of time off our hands!”
“NIna does a wonderful job creating specific venue posts for our venue that speak to our target market for full service wedding couples seeking a downtown venue with catering!
- Christa graham
“Nina is great at what she does! With very little prompting, she was able to craft social media content and copy that actually sounded like me. My clients were very surprised to hear I had someone else in charge of my socials!
Thank you, Nina!!